EZPassMD
The client needed two campaigns developed. One was to promote EZPass transponders as a holiday gift; and the second was to remind users to update their information for the new year (and, in so doing, keep their EZPass running uninterrupted.) Both happened very quickly and were a lot of fun.
New Years Campaign
Below are the unchosen concepts
Print Ad / Animated GIF & Banner Ad / Billboard
Holiday Campaign
The design also appeared on billboards and POP
Below are the unchosen concepts
Print Ad / Animated GIF & Banner Ad / Billboard
